 |
Location: Home > Internet Marketing > Link-Building Strategies |
|
|
|
|
|
|
Link-Building Strategies |
|
|
|
| |
Increase the popularity of your site and get highly targeted free traffic to your Web site. More and more search engines rank your Web pages based on the number of quality links that point to your site. Google uses Page Relevancy popularity as it's an important and Web user friendly factor in ranking sites. Some other major engines use link popularity in their formulas.
This is by far the most established and best-known method of improving link popularity. Essentially you e-mail or contact the Webmaster of a site that is complementary but generally not competitive to your own. You ask them to link to your site while outlining the benefits of doing so. You would generally offer to link back to them in exchange for this courtesy. Be sure you have developed genuine content on your Web site of interest to the trading partner. Explain the advantages to them and to their visitors by providing a link to your content. Tell them where the link on your site will be or set the link up in advance with the stipulation that you'll be glad to leave it there if they'll add a link to you in kind. Take the time to look over their site and then suggest where a link to you might be appropriate. Most importantly, personalise your e-mails! You must distinguish yourself from all the spam they receive daily. If the link is particularly important to you, call them personally or write them a letter or send a fax to show them you're serious. (Brent Winters of First Place Software)
You need links, lots and lots of links, importantly from quality (are popular sites) where the subject is related. As an example, if you are a travel site in Hawaii, then you want to trade links with other travel companies around the world in different destinations.
It is important not to exchange links with link farms or sites that have a large number of links per page as it can affect your campaign in a negative fashion.
And while link exchanging is great, more and more engines are reducing the effectiveness of this kind of marketing. The best link strategies are where you have many sites linking to you and your site doesn't have as many links back to other sites. This of course may prove tricky from a good will point of view. But if your have a number of sites, you can do this successfully, by having a web site link to you - while one of your other sites link to it.
Additionally, a fast way to develop a link building strategy is through purchasing link based advertising for your site. There are many methods to make the most out of the links you gain. Contact iMarketing and let us develop a complete link building strategy that will boost your web site popularity.
|
|
|
|
|
